Press Release: (KIDROBOT X KEITH HARING)RED Collection!
KIDROBOT, KEITH HARING AND (RED)TM PARTNER TO FIGHT FOR AN AIDS FREE GENERATION
New York, New York – November 14, 2013: Kidrobot is joining (RED) and the fight against AIDS with the launch of a Special Edition Kidrobot (PRODUCT)RED Collection. Partnering to raise money and awareness for the fight, 5% of the retail price from every Kidrobot x (RED) purchase will go to the Global Fund to fight AIDS.
As the premier creator of limited edition art toys, signature apparel and pop culture accessories, Kidrobot has teamed up with (RED) and the Keith Haring Studio to enable the wonders of art to help fight AIDS in Africa. The partnership between Kidrobot and the Keith Haring Studio was facilitated by the international art and design-consulting group Artestar. Bringing together Kidrobot’s iconic ‘Bot’ sculpture with Keith Haring’s legendary artwork, the collection includes five amazing and surprising conceptual art pieces. To celebrate this anticipated release, Kidrobot will host a party on the eve of World AIDS Day 2013, taking place on November 30th from 7-9pm at their store in SoHo, New York.
“Keith Haring’s art has done so much to raise awareness around the AIDS pandemic, so it’s exciting to see his legacy live on in this new, cool and collectable Kidrobot x (RED) range. Every time someone buys one of these fabulous (KIDROBOT X KEITH HARING)RED products, Kidrobot will donate money to the Global Fund to help finance the ongoing fight to end this needless disease,” said Deborah Dugan, CEO, (RED).
The new (KIDROBOT)RED collection is the latest addition to the broad range of products from (RED)’s partners. The collection includes three sizes of the Kidrobot Mascot Bot (1.5” keychain, 3” vinyl figure, 7” vinyl figure), as well as a specially designed adjustable snap-back cap and a knit beanie. These newest staple items will be available at Kidrobot.com, Kidrobot stores and selected specialty retail stores around the world on November 30, 2013.
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(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS.
(RED) partners with the world’s most iconic brands who contribute up to 50% of profits from (RED) branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, The Coca-Cola Company, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel, and Live Nation Entertainment. (RED) Special Edition partners include: Shazam, Girl Skateboards, Mophie, FEED, Nanda Home, Bottletop, Fatboy USA, Bed Bath & Beyond, HEAD, Theory, Kidrobot, and Jonathan Adler.
To date, (RED) has generated more than $215 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland, Zambia, Kenya and Tanzania. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 14 million people with prevention, treatment, counseling, HIV testing and care services.
(RED) is a division of The ONE Campaign. Learn more at www.red.org.
Founded in 2002, Kidrobot is acknowledged worldwide as the premier creator and dealer of limited edition art toys, signature apparel and lifestyle accessories. An innovative cross between sculpture and conceptual art, Kidrobot offers not only a powerful medium for today’s international fashion designers, illustrators and graffiti artists, but also the creative canvas for emerging street trends and pop art. Kidrobot showcases and sells its unique take on contemporary culture at specialty stores in New York, San Francisco, Los Angeles, Boulder and Las Vegas. Kidrobot can also be found at numerous retailers around the world and online at kidrobot.com.
About Keith Haring
Throughout his career, Haring devoted much of his time to public works, which often carried social messages. He produced more than 50 public artworks between 1982 and 1989, in dozens of cities around the world, many of which were created for charities, hospitals, children’s day care centers and orphanages. Haring was diagnosed with AIDS in 1988. In 1989, he established the Keith Haring Foundation, its mandate being to provide funding and imagery to AIDS organizations and children’s programs, and to expand the audience for Haring’s work through exhibitions, publications and the licensing of his images. During a brief but intense career that spanned the 1980s, Haring’s work was featured in over 100 solo and group exhibitions. Since his death, Haring has been the subject of several international retrospectives. The work of Keith Haring can be seen today in the exhibitions and collections of major museums around the world. The Haring Foundation is represented by Artestar LLC, an international brand licensing and consulting firm, who specializes in fine art, fashion and design brands. For more information, visit www.haring.com.
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