Social Media and PR Coordinator Position Opening at Kidrobot

POSITION TITLE: Social Media and PR Coordinator

HOURS: Full-time

REPORTS TO: Marketing Manager


LOCATION: Broomfield, CO


About Kidrobot

Kidrobot is a fast paced, rapidly growing, privately held company headquartered in Broomfield, CO. Kidrobot is the premiere creator, manufacturer and retailer of limited-edition art toys, apparel, media, lifestyle products and collectibles. In addition to our art products, Kidrobot works with some of the top entertainment properties in the world to bring Kidrobot’s signature style to their license through toys and collectibles.Kidrobot distributes our products worldwide through thousands of select retailers, distributors and through our website

We instigate creative conversation. Between artists and collectors. Parents and kids. Stores and shoppers. Between one another. About new products. Emerging artists. The backstory behind a creation. We get people talking. We get them excited. We bring art to life.

Position Summary

Manage the Kidrobot social media channels, influencers, unboxers and media relations. Work with Kidrobot’s marketing, photography and design team to plan and create content for all social media channels. Track and maintain press coverage and press outreach.

Social Media

  • Manage all Kidrobot social media channels: Instagram, Facebook, Twitter, Pinterest, YouTube, Vimeo and others
  • Increase engagement among existing fans and create new followers/fans across all channels through creation of compelling content
  • Work with sales and marketing teams to create social media calendars around product launches and special events
  • Work with in-house photographer to plan photography and videography needs
  • Work closely with digital marketing and ecommerce team to ensure aligned goals and strategies across all consumer-facing digital channels
  • Measure, track and report on engagement and growth for all social channels
  • Develop plans to grow email list size and engagement
  • Plan and manage social media giveaways, brand partnerships and promotions
  • Monitor social media engagement and conversations, respond to customer concerns and report back to team on consumer feedback
  • Work offsite events such as gallery exhibits, comic cons, pop-ups, etc to capture content for Kidrobot social channels

Public Relations

  • Maintain ongoing influencer marketing and maintain list of influencers for key product launches
  • Create strategies/goals, build target outreach lists (including unboxers and other influencers across all social channels), and send customized pitches to influencers, strategically integrating new product releases and sales/marketing priorities in order to generate product/brand reviews
  • Engage in targeted outreach to top tier media across print and digital for all Kidrobot brands, secure ongoing placements for the brands along with special editions including holiday gift guides, back to school, etc.; manage all daily communications with editors, influencers, and Kidrobot staff, including product questions and shipping requests
  • Plan an internal editorial calendar based on our 2019 line plan that highlights product launches, plans for targeted coverage and any special projects.
  • Event and product exclusive promotions for: San Diego Comic Con, NY Comic Con, LA Comic Con, Designer Con and other industry events
  • Create all press releases and announcements with the help of the marketing team for product launches
  • Manage product placement requests
  • Manage museum exhibition requests
  • Celebrity/publicist outreach for specific product launches


  • Bachelor’s Degree in a related field: digital marketing, communications, media relations
  • High level copywriting, content creation and copy editing skills
  • Excellent written and verbal communication skills
  • An eye for photography, videography and design
  • Above average knowledge of social media and influencer marketing
  • 1-2 years experience in related fields: social media management, media relations
  • Highly organized and detail-oriented by nature
  • Personable and outgoing approach to consumer and industry relations
  • Proactive thinking, initiative and composure in a fast-paced work environment
  • Proficient in Word, Excel and Outlook
  • Familiarity with Kidrobot, vinyl toys and urban/street culture are huge pluses

How to Apply

Please submit the following items to:

  • Cover Letter
  • Resume
  • References
  • Salary Expectations